Wix Studio is Wix’s latest platform tailored for designers, developers, and businesses looking for advanced tools to create custom, high-performing websites. Unlike traditional Wix tools, Wix Studio offers increased flexibility and control over both design and functionality, catering specifically to professional web creators and agencies. Here’s a deeper look at some of its key features and advantages:

1. Enhanced Design Capabilities

Precision Layout Control: Wix Studio provides granular control over layouts, including the ability to customize with grids, containers, and CSS grid options, allowing for more unique and professional website structures.
Advanced Animations: It offers sophisticated animation tools for adding scroll-based interactions, hover effects, and animated transitions that increase user engagement.
Design Responsiveness: Unlike classic Wix editor setups, Wix Studio supports advanced breakpoints for fine-tuning layouts across different screen sizes and devices, ensuring high responsiveness.

2. Collaborative Workspace

Team Collaboration: Built for teams, Wix Studio allows multiple users to work on a site simultaneously, making it easier to collaborate on design, content, and development.
Project Management Tools: Task assignment, comments, and workflow tools streamline the web development process, making it ideal for agencies or creative teams managing multiple clients.

3. Coding and Developer Tools

Velo by Wix Integration: Wix Studio seamlessly integrates with Velo by Wix, enabling custom JavaScript, serverless functions, and database management, allowing developers to build complex applications and unique functionalities within the site.
API Access: With APIs and integration capabilities, developers can connect with third-party services and add custom features beyond Wix’s built-in tools.

4. Streamlined SEO and Analytics

Comprehensive SEO Tools: Wix Studio includes advanced SEO settings, such as metadata customization, canonical tags, and the ability to fine-tune each page for optimal search engine performance.
Analytics and Performance Tracking: Real-time data and integrations with analytics tools, like Google Analytics and Facebook Pixel, allow for detailed tracking of user behavior and site performance.

5. Integrations and Apps

Wide Range of Add-Ons: Wix Studio allows for deep integration with Wix Apps and third-party applications, enhancing functionality with tools for eCommerce, bookings, chat, forms, and social feeds.
Custom Widgets: It supports custom widgets that can be tailored to fit unique business needs, providing more flexibility in how you interact with visitors and capture data.

6. AI Tools and Automation

AI-Powered Content Tools: AI tools like the AI Text Creator and SEO Assistant make it easy to generate content and optimize it for search engines.
Automation of Tasks: Wix Studio includes workflow automation for tasks like sending notifications, tracking engagement, and updating content, helping businesses manage their site more efficiently.

7. Branding and White Labeling

Brand Customization: For agencies and designers, Wix Studio offers advanced branding options, making it easy to customize the site’s backend for client work, including white-labeling possibilities.

8. Client Management

Client Dashboard and Permissions: The client-facing dashboard and permission settings allow creators to give clients access to relevant areas of the site for updates and management without exposing back-end tools.

In short, Wix Studio is geared toward professional creators looking for extensive customization and collaborative options. It strikes a balance between design freedom, robust development options, and ease of use, which makes it ideal for agencies and advanced users building sophisticated, feature-rich websites.